Get to know our brands
We connect with the individual needs and tastes of each cyclist thanks to our diverse range of brands and products.
Find out more about our brands below.
Brands
Leading bicycle brands
Comfort — The health-conscious way to commute
We cycle to work, school, the supermarket, and ferry children to daycare with minimal effort. And we also ride our bikes because it’s fun and relaxing – in the woods, through the park or through towns and villages.
Our urban bikes are comfortable and offer the perfect model for everyone – starting with our Gazelle, Kalkhoff, Union, Urban Arrow and Caloi brands. From a lightweight bike that’s easily carried upstairs or a robust cargo bike that allows you to transport pretty much anything, we’ve got you covered. Classic, modern or electric, we supply sustainable bikes developed according to the latest technologies, and produced in the world’s most innovative factories.
Over 50% of the bikes we sell are electric. E-bikes are becoming increasingly popular not only in the Netherlands, but in cities around Europe and even the US – in other words, around the world.
Performance — From ultra-lightweight to the most extreme conditions
Our bikes are the fastest, most aerodynamic and performance-driven in the world. Our brands Cervélo, GT Bicycles, Juliana, Reserve and Santa Cruz are known for their strong focus on research and track record of crafting quality bikes for the most extreme situations. We employ experienced, knowledgeable engineers with a passion for performance. This winning combination enables our product teams to develop the most innovative bikes.
We also offer a suitable electric alternative for committed mountain bikers and road cyclists who want to go just that bit farther or higher than is possible on a traditional bike.
Sports — Premium bikes for every kind of cyclist
Purchasing a racing bike or MTB from Cannondale or Focus means buying a bike with state-of-the-art technology and parts from brands that live their passion for cycling. In addition to sports bikes, our brands also manufacture high-end e-bikes and city bikes.
Lifestyle — Trendsetters in standout bikes and products
Schwinn's American heritage, Mongoose's bold designs and BBB Cycling's Dutch reliability – these are just a few of the leading brands that together define our Lifestyle cluster. From bikes to accessories and parts, each brand offers something different. But together, their complementary qualities embody a lifestyle of adventure, innovation and style. For those who see cycling as an expression of self, our Lifestyle cluster offers a blend of rich history and modern flair.
Retail — Empowering as many people as possible to take up cycling
With 12 stores in California and a web store, Mike’s Bikes is one of the leading specialist bike companies in the US. Founded in 1964, the company’s focus has been on developing the popularity of cycling across America. The mission is simple: to get more people on bikes.
Mike's Bikes’ passion for cycling is shared by another brand within our Retail cluster: Focus Bikes. The company aims to inspire people to ride together and share the enjoyment of being on the open road. Focus’ unique approach blends functionality with excitement. It’s about caring for the individual while embracing the wider cycling community.
Bike Mobility Services — Innovative bicycle mobility services
Our Bike Mobility Services (BMS) cluster aims to develop sustainable and affordable bike mobility services for companies and their employees. Brands like Lease a Bike, BusinessBike, Movelo and FietsNED make mobility fun and easy by offering fully digitized services and collaborating with bike dealers and other service partners. Together, our BMS brands serve more than 20,000 companies and 200,000 people worldwide.
