We are
Pon.Bike

We are the top player in the global bicycle industry

We are a global group of brands that provides the best bikes in any market segment – from offroad downhill racing, to urban luggage carriers.

We distinguish ourselves through a premium brand portfolio, with more than 15 bicycle brands, including Gazelle, Cannondale, Cervélo, FOCUS, Santa Cruz, Kalkhoff, Veloretti, GT, Schwinn, Mongoose, Caloi, Charge and Urban Arrow. Based in Europe, North America, Asia and Australia.

More and more people see the benefits of cycling with pedal assist. You can cover longer distances without too much extra effort. Cycling is sustainable and, in addition, reduces the congestion in urban areas. Due to our large portfolio of products we always manage to connect with the needs and tastes of each individual cyclist.

BBB Cycling

Part of your ride

BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.

Cannondale

Come ride with us

Established in 1971, Cannondale is a global industry leader with a reputation for fearless innovation and high-quality bicycles for all types of riders.

Focus Bikes

Ride together. Ride beyond

Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.

GT

Good times

From the mountains to the streets, we make bikes to fuel your lifestyle.

Kalkhoff Bikes

E-bikes for daily use

Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.

Reserve Wheels

Carbon expertise

With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.

Santa Cruz

Darwinism in action

Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.

Union

Bikers First

How urban bikes should look like. Union’s bikes are tough en made for the city.

Veloretti

Forever Forward.

Veloretti is here to stand the test of time, both aesthetically and practically. Whether you want a state-of-the-art electric bike or a clean city bike, all of Veloretti’s bikes are designed by their team in Amsterdam and handmade in European factories to meet the best standards.

Caloi

The pride of Brazil

Caloi is one of the oldest and best-known bicycle brands in the world.

Cervélo

Seriously fast bikes

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.

Gazelle

Royal Dutch Gazelle

When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.

Juliana

A bike that inspires

Juliana exists to encourage more women to experience the best of mountain biking.

Mongoose

Over 45 years of BMX heritage & authority.

Born from the dirt in Southern California, Mongoose has been making BMX, mountain bikes and scooters since 1974.

Ride Out

Amsterdam’s ultimate bike store

For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.

Schwinn

The original American bike brand

Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders.

Urban Arrow

Smart urban mobility

Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.

BBB Cycling

Part of your ride

BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.

Caloi

The pride of Brazil

Caloi is one of the oldest and best-known bicycle brands in the world.

Cannondale

Come ride with us

Established in 1971, Cannondale is a global industry leader with a reputation for fearless innovation and high-quality bicycles for all types of riders.

Cervélo

Seriously fast bikes

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.

Focus Bikes

Ride together. Ride beyond

Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.

Gazelle

Royal Dutch Gazelle

When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.

GT

Good times

From the mountains to the streets, we make bikes to fuel your lifestyle.

Juliana

A bike that inspires

Juliana exists to encourage more women to experience the best of mountain biking.

Kalkhoff Bikes

E-bikes for daily use

Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.

Mongoose

Over 45 years of BMX heritage & authority.

Born from the dirt in Southern California, Mongoose has been making BMX, mountain bikes and scooters since 1974.

Reserve Wheels

Carbon expertise

With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.

Ride Out

Amsterdam’s ultimate bike store

For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.

Santa Cruz

Darwinism in action

Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.

Schwinn

The original American bike brand

Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders.

Union

Bikers First

How urban bikes should look like. Union’s bikes are tough en made for the city.

Urban Arrow

Smart urban mobility

Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.

Veloretti

Forever Forward.

Veloretti is here to stand the test of time, both aesthetically and practically. Whether you want a state-of-the-art electric bike or a clean city bike, all of Veloretti’s bikes are designed by their team in Amsterdam and handmade in European factories to meet the best standards.

It’s not rocket science that designing quality products for cyclists can be done best by former professional riders.

That’s what Frank Moons and Chris Koppert considered. And since they decided to turn in their wheels for creating cycling products, their business has grown immensely.

What originally started with the slogan, ‘Bike Parts, For Bikers, By Bikers’ has turned into ‘Part of your ride’ over the years. BBB Cycling wants to be there for every cyclist. They are out there on each and every ride, bringing fun to cycling, and making sure cyclists are spending more time on their bikes together with their friends.


BBB Cycling are offering more than 1,500 unique products all designed within the walls of the BBB headquarters in Leiden, the Netherlands. Products that have received more than 100 product and innovation awards over the years and varying across 40 different categories.

Visit BBB’s website

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Caloi

A tradition of over 120 years

A long story told by bicycles that were and are part of many people’s daily lives. People who, like us, know that cycling means more health, smart mobility, sport and competitiveness.


Creating the best riding experience for every cyclist, leading the bike world and being the preferred business partner across all channels we serve.

Visit Caloi’s website

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Cannondale

In 1971 cycling was still very traditional, very conventional, conforming to some sort of rulebook: our founders believed that there had to be a better way.

So we ditched the rulebook, cut a new path and created a new way. From a Connecticut workshop we set about revolutionising cycling for the better, for everyone. We assumed nothing, we iterated and reiterated and from day one we have worked on pioneering materials, ergonomics and technology, and we haven’t looked back since.

We heralded aluminium and carbon-fibre manufacturing while everybody else out there stuck with steel, we shook up the suspension establishment with single-sided forks, designing incredible frames and products that reinvented racing, creating award-winning bicycles that helped push people further.


People have called us crazy, ridiculous, and worse. And yet, right from the outset we knew what we were doing felt right and was a damn sight more exciting – this unique passion fuels our never-ending drive to make iconic bicycles that just work better. Bicycles that make your ride better. Wherever you ride, whatever you ride, ditch the rulebook and let’s ride together.

Come ride with us.

Visit Cannondale’s website

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Cervélo

To keep a marriage alive, is to share the same love.

Well, that’s what Canadian Phil White and the Dutchman Gérard Vroomen thought in 1995. They both committed their lives to develop the fastest time-trial bikes of all times, which led to the birth of a new and peerless brand Cervélo.

Not only time flew by, these men also produced a breath of fresh air in the industry with their crisp and innovative ideas.


Cervélo is leading in the Canadian-Dutch bicycle manufacturer of high-end racing and racing bikes. Cervélo is a specialist in the design, engineering and production of innovative and aerodynamic bicycles.

The bikes are known worldwide as very reputable and are seen as the lightest and fastest bikes in their segment. Cervélo is main sponsor of Team Sunweb.

Visit Cervélo’s website

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Focus Bikes

Passion. Performing. And perfection.

With a capital ‘P’ indeed. That’s how you distinguish a Focus bike from the crowd.

Founded 1993 by a world champion, nowadays FOCUS Bikes has evolved into a young and creative team believing that bikes connect people. The main goal is to share the joy of riding and enhancing every rider’s experience with innovative, smart performance bikes. FOCUS is about moments, not podiums. Ride together. Ride beyond.


Movement is FOCUS’ element. They strive to be active, improve continually, develop new innovations and be among the pioneers in the market.

Visit Focus’ website

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Gazelle

Passionate with outstanding quality.

Gazelle is known for being a passionate bicycle maker with outstanding quality. With dedication and enthusiasm, the Dutch market leader still looks for never-ending innovation for the Gazelle-bicycles.

For 125 years Gazelle has produced the highest-quality, most comfortable, lightweight bicycles possible. Our focus on thoughtful design and technical innovation are inspired by our love of cycling, and a belief that bicycles should be a part of daily life.

Gazelle’s bikes feature low step-through frames to allow easy use by everyone, powerful and reliable mid-drive motors to get you where you need to go, and come complete with everything you need such as fenders, racks, lights, bells, locks and kickstands.

Gazelle believes that everyone should be able to enjoy the ride.


Royal Dutch Gazelle employs around 350 people at its factory in Dieren, the Netherlands, where they produce over 250,000 bikes a year. This makes Gazelle the market leader in the Netherlands. Quality has been at the forefront since our founding in 1892.

Gazelle is proud of their “Royal” title, which was awarded by Princess Margriet in honour of their 100th anniversary in 1992. This distinction further serves to cement their commitment to innovation, and our pursuit to make cycling more enjoyable and accessible for everyone.

Visit Gazelle’s website

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GT

The heart and soul of dirt and street culture.

From pumptracks to neighborhood streets, there’s a GT on every block.

From our Southern California beginnings in 1972 to today, we continue to remain true to our BMX and mountain bike heritage. GT mixes performance with serious fun to deliver good times everywhere our bikes are ridden. Because after all, Fun is Serious Business.


We’ve been in this business since 1972. We’ve seen fads come and go, but one thing has remained the same after all these years… The reason we are still here. It’s the same reason we threw our legs over our very first bike – pure fun, plain and simple. Even now, when we ride with our buddies, you can guarantee that there are hi-fives, laughs and the post-ride hang at the end of the day.

We remain true to the good times on two wheels which GT was founded on because Fun is Serious Business.

Visit GT’s website

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Juliana

The original women’s mountain bike.

Juli Furtado is every inch a legend for changing an entire industry.

In 1999 Juli, as one of the worlds fiercest mountain bikers of all time, hooked up with her mates from Santa Cruz and launched the first mountain bike aimed for women only.


Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails. Juliana’s goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo.

Visit Juliana’s website

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Kalkhoff Bikes

This bicycle brand originates from Germany and is known to be a frontrunner in matching daily convenience with a stylish look.

E-bikes for daily use – Kalkhoff develops reliable electric bikes as a carefree option for going about your everyday business and for leisure use too. Feeling the wind in your face, but without having to struggle against it. Simply drifting along with the traffic. Effortless, stress-free and sustainable.


100 years of Kalkhoff means 100 years of cycling tradition. It is this combination of traditional values and modern technology which is reflected not only in their commitment to quality but also in the unique design of their bikes: clean lines, the highest level of integration, and pure and stylistically confident colours with a Nordic bent – their take on the traditional, the modern and the innovative.

Visit Kalkhoff’s website

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Mongoose

Leader since 1974 in Freestyle & Race BMX Bikes.

Every good story starts with an idea. In 1974, Skip Hess had an idea for a cast-magnesium wheel
durable enough for BMX riding. Over 45 years later, Mongoose is a globally recognized brand built on innovation.
From BMX, to mountain bikes, scooters, and more, Mongoose delivers one of the best riding experiences out there.

And it all started with a wheel in a Southern California garage.

In 1974, Skip Hess developed the cast-magnesium MotoMag wheel in his garage as a way to make BMX bikes more durable.

This led him to found BMX Products, Inc., which made the first Mongoose bike in 1975. By 1976 it was a top-seller. Mongoose would become known for innovative BMX designs and world-class BMX race teams.


In 1986, Mongoose launched the FS-1. Ever since, freestyle BMX has been central to the brand’s product collection. Mongoose has worked with legendary freestyle riders, including Dennis McCoy, Tim “Fuzzy” Hall, Simon Tabron and Kevin Peraza, who inspire product design and fans alike. From classics like the Decade, to contemporary Legions, freestyle is entrenched in Mongoose BMX DNA.

In 1985, Mongoose launched their first mountain bikes, the Mongoose ATB and ATB PRO. By 1992, they developed the full suspension Mongoose Amplifier, which became one of the most successful mountain bikes of all time. Since then, Mongoose has continued to develop ranges of both full suspension and hardtail mountain bikes, which have been ridden by some of the world’s most talented riders.

With a passionate global fanbase, Mongoose is more accessible than ever. The brand continues to inspire new generations to push their limits and explore new boundaries, whether hanging out, or going all out.

Visit Mongoose’s website

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Reserve Wheels

Reserve was founded in 2014 by engineers from Santa Cruz Bicycles.

The motivation was simple; Reserve Wheels knew they could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So they did.

Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.


Buoyed by the positive reception in MTB, they swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve 22 gravel wheel was born at NAHBS in 2019.

Late in 2019, Cervélo approached Reserve engineers to discuss manufacturing wheels. And so began their journey into aerodynamics. Cervélo’s wind-tunnel expertise helps inform the development of an all-new Reserve 700c range to serve the world’s fastest road, time-trial, and triathlon athletes.

Visit Reserve’s website

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Ride Out

Discover your freedom.

Ride Out is an experimental place that exists to inspire people to discover their passion for bikes, their cycling tribe and their unique version of freedom.

Ride Out plays host to a unique set of future forward cycling brands.


You find Ride Out in the brand new mobility center Move in the Olympic district of Amsterdam. The store offers an ideal retreat for the shopping crowds for those who are looking for good bikes and accessories or just want to have a cup of coffee and a snack and follow a race on the big screen behind our bar.

Ride Out also organizes a full event calendar such as lectures and workshops, as well as weekly rides from our store for those interested in developing their cycling and meeting companions

Visit Ride Out’s website

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Santa Cruz

Nothing but go-fast and good times.

It only took a single car garage, a surefooted pioneer and a mighty brilliant idea that full- suspension bikes had to be the next innovation of the mountain biking sport.

The result is now known as the ground-breaking brand Santa Cruz. The ultimate philosophy that founder and skateboard-legend Rob Roskopp had in 1994, is still highly alive. Simply advanced bicycles that result in ‘no missed rides’.


Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Their first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities.

Santa Cruz Bicycles was founded on one objective: to make mountain bikes that are “Simply Advanced”. Pioneering technology that results in bikes that perform exceptionally well and are built to last means Santa Cruz Bicycle owners suffer No Missed Rides.

Visit Santa Cruz’s website

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Schwinn

Take the road less traveled.

Schwinn is a true American original.

In everything we make, say, and do, we’re authentic, welcoming, honest, and bold. There’s no ego or pretense here. We’re all about giving everyone the freedom to get out and enjoy the ride. We do what’s right AND we have fun.
All riders welcome.


Schwinn is a true American original. From our humble beginning in 1985 to now, quality has been Schwinn’s “North Star.” This dedication has earned us a special place in riders’ hearts — and we’re not done yet. We honor our heritage while looking forward to the next innovation, and the next adventure.

Visit Schwinn’s website

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Union

Why does Union know better than anyone what the ideal city bike looks like?

Well, that’s because they’ve been making them for over a hundred years. Since 1904, to be precise. Their first bicycle, made by the three Van den Berg brothers, immediately hit the mark. There was a problem. Back in the days not everyone could cycle. So the smart guys came up with an idea: give cycling lessons. And so it happened.

Brilliant move, it turned out. They survived severe crisis and war years and in 1966 their millionth bicycle rolled off the production line. And despite a devastating fire in 1976, Union has always remained the city bike brand in the Netherlands.


Union has a particular vision of how urban bikes should look like. And that makes quite sense if you’ve been making them since 1904.

Visit Union’s website

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Urban Arrow

Urban Arrow is known for matching best of all.

Did you know Pon.Bike has a nose for wicked and promising brands? One to look out for is Urban Arrow, thé Dutch frontrunner for urban mobility.

What does that mean? Well Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish. Urban Arrow knows that your needs change overtime. That’s why their cargo bikes are modular.

Their design philosophy is bold and clear: always ahead. They have been applying this philosophy since they created the first Urban Arrow, back in 2010. Inspired to build the urban vehicle of the future, they set out to design an electric cargo bike that will never let you down and is easy to handle in traffic. Robust yet agile, durable yet light. The result is an iconic aluminium frame.


Urban Arrow want cities to remain great places in which to live. By combining the carrying capacity of a car and the agility of an e-bike, Urban Arrow created the ultimate vehicle to take all that’s dear to you from A to B – and beyond. Clean, safe, stylish, fast.

Visit Urban Arrow’s website

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Veloretti

Designed in Amsterdam, Handmade in Europe, personal in all cities.

Why Veloretti?

Fair pricing, great quality, timeless design, friendly service. We aim for the highest on all elements, and try to do it with a smile.


Our bikes are made to stand the test of time, both aesthetically and practically. Whether you want a state-of-the-art electric bike or a simple clean city bike, all of our bikes are designed by our team in Amsterdam and handmade in our European factories to meet the best standards.

Visit Veloretti’s Website

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BBB Cycling