We always manage to connect with the needs and tastes of each individual cyclist

That’s what Frank Moons and Chris Koppert considered. And since they decided to turn in their wheels for creating cycling products, their business has grown immensely.

What originally started with the slogan, ‘Bike Parts, For Bikers, By Bikers’ has turned into ‘Part of your ride’ over the years. BBB Cycling wants to be there for every cyclist. They are out there on each and every ride, bringing fun to cycling, and making sure cyclists are spending more time on their bikes together with their friends.

Well, that’s what Canadian Phil White and the Dutchman Gérard Vroomen thought in 1995. They both committed their lives to develop the fastest time-trial bikes of all times, which led to the birth of a new and peerless brand Cervélo.

Not only time flew by, these men also produced a breath of fresh air in the industry with their crisp and innovative ideas.

With a capital ‘P’ indeed. That’s how you distinguish a Focus bike from the crowd.

Founded 1993 by a world champion, nowadays FOCUS Bikes has evolved into a young and creative team believing that bikes connect people. The main goal is to share the joy of riding and enhancing every rider’s experience with innovative, smart performance bikes. FOCUS is about moments, not podiums. Ride together. Ride beyond.

Gazelle is known for being a passionate bicycle maker with outstanding quality. With dedication and enthusiasm, the Dutch market leader still looks for never-ending innovation for the Gazelle-bicycles.

For 125 years Gazelle has produced the highest-quality, most comfortable, lightweight bicycles possible. Our focus on thoughtful design and technical innovation are inspired by our love of cycling, and a belief that bicycles should be a part of daily life.

Gazelle’s bikes feature low step-through frames to allow easy use by everyone, powerful and reliable mid-drive motors to get you where you need to go, and come complete with everything you need such as fenders, racks, lights, bells, locks and kickstands.

Gazelle believes that everyone should be able to enjoy the ride.

Juli Furtado is every inch a legend for changing an entire industry.

In 1999 Juli, as one of the worlds fiercest mountain bikers of all time, hooked up with her mates from Santa Cruz and launched the first mountain bike aimed for women only.

E-bikes for daily use – Kalkhoff develops reliable electric bikes as a carefree option for going about your everyday business and for leisure use too. Feeling the wind in your face, but without having to struggle against it. Simply drifting along with the traffic. Effortless, stress-free and sustainable.

The motivation was simple; Reserve Wheels knew they could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So they did.

Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.

Ride Out is an experimental place that exists to inspire people to discover their passion for bikes, their cycling tribe and their unique version of freedom.

Ride Out plays host to a unique set of future forward cycling brands.

Well, that’s because they’ve been making them for over a hundred years. Since 1904, to be precise. Their first bicycle, made by the three Van den Berg brothers, immediately hit the mark. There was a problem. Back in the days not everyone could cycle. So the smart guys came up with an idea: give cycling lessons. And so it happened.

Brilliant move, it turned out. They survived severe crisis and war years and in 1966 their millionth bicycle rolled off the production line. And despite a devastating fire in 1976, Union has always remained the city bike brand in the Netherlands.

Did you know Pon.Bike has a nose for wicked and promising brands? One to look out for is Urban Arrow, thé Dutch frontrunner for urban mobility.

What does that mean? Well Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish. Urban Arrow knows that your needs change overtime. That’s why their cargo bikes are modular.

Their design philosophy is bold and clear: always ahead. They have been applying this philosophy since they created the first Urban Arrow, back in 2010. Inspired to build the urban vehicle of the future, they set out to design an electric cargo bike that will never let you down and is easy to handle in traffic. Robust yet agile, durable yet light. The result is an iconic aluminium frame.