We always manage to connect with the needs and tastes of each individual cyclist
We are
Pon.Bike
One of the top five players in the global bicycle industry
We are a global group of brands that provides the best bikes in any market segment – from offroad downhill racing, to urban luggage carriers.
We distinguish ourselves through a premium brand portfolio, with more than 10 bicycle brands, including Gazelle, Cervélo, FOCUS, Santa Cruz, Kalkhoff and Urban Arrow. Based in Europe, North America, Asia and Australia.
More and more people see the benefits of cycling with pedal assist. You can cover longer distances without too much extra effort. Cycling is sustainable and, in addition, reduces the congestion in urban areas. Due to our large portfolio of products we always manage to connect with the needs and tastes of each individual cyclist.

BBB Cycling
Part of your ride
BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.



Focus Bikes
Ride together. Ride beyond
Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.



Juliana
A bike that inspires
Juliana exists to encourage more women to experience the best of mountain biking.



Reserve Wheels
Carbon expertise
With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.



Santa Cruz
Darwinism in action
Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.



Urban Arrow
Smart urban mobility
Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.



Cervélo
Seriously fast bikes
For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.



Gazelle
Royal Dutch Gazelle
When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.



Kalkhoff Bikes
E-bikes for daily use
Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.



Ride Out
Amsterdam’s ultimate bike store
For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.



Union
Bikers First
How urban bikes should look like. Union’s bikes are though en made for the city.



BBB Cycling
Part of your ride
BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.



Cervélo
Seriously fast bikes
For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.



Focus Bikes
Ride together. Ride beyond
Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.



Gazelle
Royal Dutch Gazelle
When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.



Juliana
A bike that inspires
Juliana exists to encourage more women to experience the best of mountain biking.



Kalkhoff Bikes
E-bikes for daily use
Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.



Reserve Wheels
Carbon expertise
With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.



Ride Out
Amsterdam’s ultimate bike store
For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.



Santa Cruz
Darwinism in action
Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.



Union
Bikers First
How urban bikes should look like. Union’s bikes are though en made for the city.



Urban Arrow
Smart urban mobility
Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.