The world’s leading bicycle family
We are a global group of brands that provides the best bikes in each market segment – from off-road downhill racing to urban cargo bikes. We also provide bicycle mobility services.
Our extensive premium brand portfolio sets us apart, encompassing more than 20 iconic bicycle brands across Europe, North America, South America and Asia. These include Caloi, Cannondale, Cervélo, Charge, FOCUS, Gazelle, GT, Kalkhoff, Mongoose, Santa Cruz, Schwinn, Urban Arrow and Veloretti, among others. And with seven assembly sites, we form one of the strongest supply chains in the bicycle industry.
We are the global market leader when it comes to innovative solutions, such as bike lease plans and membership schemes for employers and employees, and we also offer a range of digital services in collaboration with dealers and other service partners. This is our way of contributing to healthy, clean mobility.
An unrivaled range of products and models for every cyclist
With our extensive portfolio of products, we’re able to connect with the needs and tastes of each individual cyclist. For example, more and more people are seeing the benefits of cycling with pedal assist, which allows riders to cover longer distances without much extra effort.
Comfort — The health-conscious way to commute
Around the world, more and more people are taking up cycling – increasingly, with the help of electric assistance. This is the pinnacle of sustainable and healthy mobility. We offer a broad spectrum of models to this clientele, with leading brands such as Caloi, Gazelle, Kalkhoff, Urban Arrow, Union and Veloretti.
Our comfort brands
Performance — From ultra-lightweight to the most extreme conditions
We're active in the performance cycling sector through our Cervélo, GT, Juliana, Reserve Wheels, Santa Cruz and OneUp Components brands, among others. These brands design bikes and components for the most demanding conditions, catering to both recreational users and professionals. In 2022 and 2023, Jonas Vingegaard from Team Jumbo-Visma clinched victory at the Tour de France riding a Cervélo, wearing the ultra-lightweight shoes made by our Nimbl brand.
Our performance brands
Sports — Premium bikes for every kind of cyclist
Opting for a road bike or MTB from brands like Cannondale or Focus guarantees state-of-the-art technology and components. In addition to sporty bikes, these brands also craft high-quality e-bikes and urban bicycles.
Our sports brands
Lifestyle — Trendsetters in standout bikes and products
Our passion for all things cycling is reflected in everything we do. This includes everything from cycling components and accessories by BBB Cycling to affordable, sustainable e-bikes from iconic American brand Schwinn, and BMX bikes from Mongoose.
Our lifestyle brands
Retail — Empowering as many people as possible to take up cycling
Through our brands, we’re seeing cycling bring convenience and enjoyment to people’s everyday lives. Mike’s Bikes, one of the US's premier bike specialists, is leading the charge to elevate cycling's popularity. Meanwhile, Focus Bikes creates exceptional designs tailored to urban commuters, offering a seamless blend of functionality and fun for city riders. Together, they’re on a mission to integrate cycling into everyday routines – making city life simpler and more exhilarating.
Our retail brands
Bike Mobility Services — Innovative bicycle mobility services
Pon.Bike provides innovative and affordable bike services through our Bike Mobility Services. Our Lease a Bike, BusinessBike, B2Bike and Movelo brands collaborate with bicycle dealers and other service partners to offer bike lease plans and membership schemes for employers and employees. Meanwhile, our FietsNED brand offers 24/7 roadside assistance.
Our bike mobility services