We are
Pon.Bike

One of the top five players in the global bicycle industry

We are a global group of brands that provides the best bikes in any market segment – from offroad downhill racing, to urban luggage carriers.

We distinguish ourselves through a premium brand portfolio, with more than 10 bicycle brands, including Gazelle, Cervélo, FOCUS, Santa Cruz, Kalkhoff and Urban Arrow. Based in Europe, North America, Asia and Australia.

More and more people see the benefits of cycling with pedal assist. You can cover longer distances without too much extra effort. Cycling is sustainable and, in addition, reduces the congestion in urban areas. Due to our large portfolio of products we always manage to connect with the needs and tastes of each individual cyclist.

BBB Cycling

Part of your ride

BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.

Focus Bikes

Ride together. Ride beyond

Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.

Juliana

A bike that inspires

Juliana exists to encourage more women to experience the best of mountain biking.

Reserve Wheels

Carbon expertise

With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.

Santa Cruz

Darwinism in action

Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.

Urban Arrow

Smart urban mobility

Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.

Cervélo

Seriously fast bikes

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.

Gazelle

Royal Dutch Gazelle

When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.

Kalkhoff Bikes

E-bikes for daily use

Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.

Ride Out

Amsterdam’s ultimate bike store

For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.

Union

Bikers First

How urban bikes should look like. Union’s bikes are though en made for the city.

BBB Cycling

Part of your ride

BBB Cycling specializes in the design and engineering of bicycle parts, components and bicycle sport outfits.

Cervélo

Seriously fast bikes

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes.

Focus Bikes

Ride together. Ride beyond

Smart performance bikes engineered in Stuttgart, Germany and founded in 1992 by former word champion cyclocross Mike Kluge.

Gazelle

Royal Dutch Gazelle

When you’ve been producing bicycles since 1892, the importance of that heritage speaks for itself.

Juliana

A bike that inspires

Juliana exists to encourage more women to experience the best of mountain biking.

Kalkhoff Bikes

E-bikes for daily use

Founded in 1919 and located in Cloppenburg, Germany, Kalkhoff is the leading German bicycle brand of high-end electric city bikes.

Reserve Wheels

Carbon expertise

With engineering, racing, and service as the cornerstones of the brand, you can trust in Reserve to bring you home.

Ride Out

Amsterdam’s ultimate bike store

For the explorers who seek something new. And the aspirants who crave mastery. Ride Out is the ultimate bike store in Amsterdam.

Santa Cruz

Darwinism in action

Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California.

Union

Bikers First

How urban bikes should look like. Union’s bikes are though en made for the city.

Urban Arrow

Smart urban mobility

Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish.

It’s not rocket science that designing quality products for cyclists can be done best by former professional riders.

That’s what Frank Moons and Chris Koppert considered. And since they decided to turn in their wheels for creating cycling products, their business has grown immensely.

What originally started with the slogan, ‘Bike Parts, For Bikers, By Bikers’ has turned into ‘Part of your ride’ over the years. BBB Cycling wants to be there for every cyclist. They are out there on each and every ride, bringing fun to cycling, and making sure cyclists are spending more time on their bikes together with their friends.


BBB Cycling are offering more than 1,500 unique products all designed within the walls of the BBB headquarters in Leiden, the Netherlands. Products that have received more than 100 product and innovation awards over the years and varying across 40 different categories.

Visit BBB’s website

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Cervélo

To keep a marriage alive, is to share the same love.

Well, that’s what Canadian Phil White and the Dutchman Gérard Vroomen thought in 1995. They both committed their lives to develop the fastest time-trial bikes of all times, which led to the birth of a new and peerless brand Cervélo.

Not only time flew by, these men also produced a breath of fresh air in the industry with their crisp and innovative ideas.


Cervélo is leading in the Canadian-Dutch bicycle manufacturer of high-end racing and racing bikes. Cervélo is a specialist in the design, engineering and production of innovative and aerodynamic bicycles.

The bikes are known worldwide as very reputable and are seen as the lightest and fastest bikes in their segment. Cervélo is main sponsor of Team Sunweb.

Visit Cervélo’s website

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Focus Bikes

Passion. Performing. And perfection.

With a capital ‘P’ indeed. That’s how you distinguish a Focus bike from the crowd.

Founded 1993 by a world champion, nowadays FOCUS Bikes has evolved into a young and creative team believing that bikes connect people. The main goal is to share the joy of riding and enhancing every rider’s experience with innovative, smart performance bikes. FOCUS is about moments, not podiums. Ride together. Ride beyond.


Movement is FOCUS’ element. They strive to be active, improve continually, develop new innovations and be among the pioneers in the market.

Visit Focus’ website

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Gazelle

Passionate with outstanding quality.

Gazelle is known for being a passionate bicycle maker with outstanding quality. With dedication and enthusiasm, the Dutch market leader still looks for never-ending innovation for the Gazelle-bicycles.

For 125 years Gazelle has produced the highest-quality, most comfortable, lightweight bicycles possible. Our focus on thoughtful design and technical innovation are inspired by our love of cycling, and a belief that bicycles should be a part of daily life.

Gazelle’s bikes feature low step-through frames to allow easy use by everyone, powerful and reliable mid-drive motors to get you where you need to go, and come complete with everything you need such as fenders, racks, lights, bells, locks and kickstands.

Gazelle believes that everyone should be able to enjoy the ride.


Royal Dutch Gazelle employs around 350 people at its factory in Dieren, the Netherlands, where they produce over 250,000 bikes a year. This makes Gazelle the market leader in the Netherlands. Quality has been at the forefront since our founding in 1892.

Gazelle is proud of their “Royal” title, which was awarded by Princess Margriet in honour of their 100th anniversary in 1992. This distinction further serves to cement their commitment to innovation, and our pursuit to make cycling more enjoyable and accessible for everyone.

Visit Gazelle’s website

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Juliana

The original women’s mountain bike.

Juli Furtado is every inch a legend for changing an entire industry.

In 1999 Juli, as one of the worlds fiercest mountain bikers of all time, hooked up with her mates from Santa Cruz and launched the first mountain bike aimed for women only.


Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails. Juliana’s goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo.

Visit Juliana’s website

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Kalkhoff Bikes

This bicycle brand originates from Germany and is known to be a frontrunner in matching daily convenience with a stylish look.

E-bikes for daily use – Kalkhoff develops reliable electric bikes as a carefree option for going about your everyday business and for leisure use too. Feeling the wind in your face, but without having to struggle against it. Simply drifting along with the traffic. Effortless, stress-free and sustainable.


100 years of Kalkhoff means 100 years of cycling tradition. It is this combination of traditional values and modern technology which is reflected not only in their commitment to quality but also in the unique design of their bikes: clean lines, the highest level of integration, and pure and stylistically confident colours with a Nordic bent – their take on the traditional, the modern and the innovative.

Visit Kalkhoff’s website

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Reserve Wheels

Reserve was founded in 2014 by engineers from Santa Cruz Bicycles.

The motivation was simple; Reserve Wheels knew they could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So they did.

Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.


Buoyed by the positive reception in MTB, they swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve 22 gravel wheel was born at NAHBS in 2019.

Late in 2019, Cervélo approached Reserve engineers to discuss manufacturing wheels. And so began their journey into aerodynamics. Cervélo’s wind-tunnel expertise helps inform the development of an all-new Reserve 700c range to serve the world’s fastest road, time-trial, and triathlon athletes.

Visit Reserve’s website

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Ride Out

Discover your freedom.

Ride Out is an experimental place that exists to inspire people to discover their passion for bikes, their cycling tribe and their unique version of freedom.

Ride Out plays host to a unique set of future forward cycling brands.


You find Ride Out in the brand new mobility center Move in the Olympic district of Amsterdam. The store offers an ideal retreat for the shopping crowds for those who are looking for good bikes and accessories or just want to have a cup of coffee and a snack and follow a race on the big screen behind our bar.

Ride Out also organizes a full event calendar such as lectures and workshops, as well as weekly rides from our store for those interested in developing their cycling and meeting companions

Visit Ride Out’s website

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Santa Cruz

Nothing but go-fast and good times.

It only took a single car garage, a surefooted pioneer and a mighty brilliant idea that full- suspension bikes had to be the next innovation of the mountain biking sport.

The result is now known as the ground-breaking brand Santa Cruz. The ultimate philosophy that founder and skateboard-legend Rob Roskopp had in 1994, is still highly alive. Simply advanced bicycles that result in ‘no missed rides’.


Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Their first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities.

Santa Cruz Bicycles was founded on one objective: to make mountain bikes that are “Simply Advanced”. Pioneering technology that results in bikes that perform exceptionally well and are built to last means Santa Cruz Bicycle owners suffer No Missed Rides.

Visit Santa Cruz’s website

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Union

Why does Union know better than anyone what the ideal city bike looks like?

Well, that’s because they’ve been making them for over a hundred years. Since 1904, to be precise. Their first bicycle, made by the three Van den Berg brothers, immediately hit the mark. There was a problem. Back in the days not everyone could cycle. So the smart guys came up with an idea: give cycling lessons. And so it happened.

Brilliant move, it turned out. They survived severe crisis and war years and in 1966 their millionth bicycle rolled off the production line. And despite a devastating fire in 1976, Union has always remained the city bike brand in the Netherlands.


Union has a particular vision of how urban bikes should look like. And that makes quite sense if you’ve been making them since 1904.

Visit Union’s website

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Urban Arrow

Urban Arrow is known for matching best of all.

Did you know Pon.Bike has a nose for wicked and promising brands? One to look out for is Urban Arrow, thé Dutch frontrunner for urban mobility.

What does that mean? Well Urban Arrow is known for matching best of all. The electric cargo bikes are sustainable, easy to handle, robust and of course stylish. Urban Arrow knows that your needs change overtime. That’s why their cargo bikes are modular.

Their design philosophy is bold and clear: always ahead. They have been applying this philosophy since they created the first Urban Arrow, back in 2010. Inspired to build the urban vehicle of the future, they set out to design an electric cargo bike that will never let you down and is easy to handle in traffic. Robust yet agile, durable yet light. The result is an iconic aluminium frame.


Urban Arrow want cities to remain great places in which to live. By combining the carrying capacity of a car and the agility of an e-bike, Urban Arrow created the ultimate vehicle to take all that’s dear to you from A to B – and beyond. Clean, safe, stylish, fast.

Visit Urban Arrow’s website

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BBB Cycling