About us
Leading bicycles brands
A global family of leading bicycle brands
Our extensive portfolio boasts many iconic premium bicycle brands, including Gazelle, Cannondale, Kalkhoff, Schwinn, Caloi, Cervélo, Urban Arrow, FOCUS, Santa Cruz and Veloretti. We serve customers around the globe – from the Netherlands to Australia, Germany and Brazil, and from the US to Canada, China and the UK.
The emergence of (electric) bikes is reshaping global mobility, and we take pride in being at the forefront of the ongoing revolution. We operate a network of state-of-the-art production facilities around the world, from Brazil to Lithuania, the Netherlands, Germany and the US.
Cycling isn’t just healthy – it can help combat urban congestion and remains one of the most sustainable modes of transport. With an unrivaled array of products and models, we cater to virtually every individual cyclist’s taste and needs. Meanwhile, our Bike Mobility Services division is constantly innovating. This joint venture with Volkswagen Financial Services now helps over 60,000 European companies providing their employees with bike leasing services.
Did you know that:
We sold over 2 million new bicycles worldwide in 2024?
More than 260,000 people have a Swapfiets subscription?
Fietsned offers round-the-clock roadside assistance to more than 500,000 customers?
Part of Pon
Pon.Bike is part of the Pon company, a family-owned multinational based in the Netherlands with an annual turnover of EUR 10 billion. The company employs 11,300 people in 32 markets on six continents. Its renowned brands and 100 businesses operate in five clusters: Pon.Bike, Automotive Wholesale, Automotive Retail, Luxury & Performance Cars NL & Asia and Luxury & Performance Cars North America.
Pon Holdings’ ultimate goal is to ensure continued mobility for people, cities, and industries in an efficient and sustainable manner. Pon is the biggest mobility group in the Netherlands, providing millions of people with bikes, cars, and mobility services every day.