Passion. Performing. And perfection.

With a capital ‘P’ indeed. That’s how you distinguish a Focus bike from the crowd.

Founded 1993 by a world champion, nowadays FOCUS Bikes has evolved into a young and creative team believing that bikes connect people. The main goal is to share the joy of riding and enhancing every rider’s experience with innovative, smart performance bikes. FOCUS is about moments, not podiums. Ride together. Ride beyond.

Movement is FOCUS’ element. They strive to be active, improve continually, develop new innovations and be among the pioneers in the market.