Reserve Wheels

Reserve was founded in 2014 by engineers from Santa Cruz Bicycles

The motivation was simple: Reserve Wheels knew they could make the most durable strength-to-weight composite wheels on the market, and were prepared to back up that claim with a lifetime guarantee. So they did.

Reserve first launched MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve had gone from unknown up-start to one of the most highly rated carbon wheel makers in the mountain bike market.

Buoyed by MTB’s positive reception, Reserve swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup to retain comfort and control. After all, it’s about strength, weight, and durability, but also ride quality. And so, the Reserve 22 gravel wheel was born at NAHBS in 2019.

Later that year, Cervélo approached Reserve’s engineers to discuss manufacturing wheels, launching their journey into aerodynamics. Cervélo’s wind-tunnel expertise helps support the development of an all-new Reserve 700c range to serve the world’s fastest road, time-trial and triathlon athletes.