The original American bike brand

Close up of a Schwinn bike

Take the road less traveled

Schwinn is a true American original. In everything we make, say, and do, we’re authentic, welcoming, honest, and bold. There’s no ego or pretense here. We’re all about giving everyone the freedom to get out and enjoy the ride. We do what’s right AND we have fun. All riders welcome.

Schwinn is a true American original. From our humble beginning in 1985 to now, quality has been Schwinn’s “North Star.” This dedication has earned us a special place in riders’ hearts — and we’re not done yet. We honor our heritage while looking forward to the next innovation, and the next adventure.